23A – Your Venture’s Unfair Advantage

Resources

1. Marketing capabilities 

[Valuable - Immensely valuable; Rare - No; Inimitable - No; Non-Substitutable - Somewhat]

2. Work ethic 

[Valuable - Highly valuable; Rare - Somewhat; Inimitable - No; Non-Substitutable - Yes]

3. Financial Capital 

[Valuable - Highly valuable; Rare - No; Inimitable - No; Non-Substitutable - Yes]

4. Social Capital 

[Valuable - Highly valuable; Rare - Somewhat; Inimitable - No; Non-Substitutable - Yes]

5. Education 

[Valuable - Extremely valuable; Rare - Yes; Inimitable - Somewhat; Non-Substitutable - Yes]

 

6. Work experience 

[Valuable - Highly valuable; Rare - No; Inimitable - No; Non-Substitutable - Yes]

7. Uniqueness 

[Valuable - Somewhat valuable; Rare - Yes; Inimitable - Somewhat; Non-Substitutable - Yes]

8. Product variety 

[Valuable - Highly valuable; Rare - Somewhat; Inimitable - No; Non-Substitutable - No]

9.  Health-centric

[Valuable - Valuable; Rare - A little; Inimitable - No; Non-Substitutable - No]

10. Business brand

[Valuable - Valuable; Rare - No; Inimitable - No; Non-Substitutable - No]

The most important resource for this business idea would have to be our marketing capabilities. The business service I am trying to push forward is a grocery store, meaning we are entering a market with a lot of brand loyalty and businesses with extensive history in this arena. Having that ability to gain interest and customers is immensely important for our success.