11A – Idea Napkin No. 1

So, please describe the following:

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a skilled writer, planner, and have aspirations to enter law school and continue my higher learning. Regarding my business concept, I see this business playing an integral part in my life if I were to start it. It would be a serious endeavor and something I would hope to pour a lot of time and energy into to make it worthwhile.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

What we're offering to customers is an easier experience with following a ketogenic diet, along with additional resources within the store to help people who are on the fence. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

The demographics of our customers would not be much different from people at conventional grocery stores. They would be people from all ages and backgrounds, and they would all have something in common; an interest in shopping for ketogenic groceries.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Customers would want to utilize our service because it helps streamline their experience with purchasing keto groceries. It would not be any less advantageous than going to a conventional grocery store, and if anything it would be more beneficial to go to our keto grocer since it would be far simpler and easier for someone following keto.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What sets us apart from anyone else in this industry is our very niche and specific products that cater to a smaller market. What we have that nobody else has is simplicity in our products and design, to help the immediate customers that we envision to shop there.

In addition to these five elements please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe that these five elements fit fairly well together, but there are some parts of the business concept that are weaker than others. One of the weaker elements is why customers care. Most of our products would be purchasable at any normal grocery store, but why our store is unique is that we'd offer a larger depth and variety of those same products while cutting out certain product groups entirely from our stock.